About Us


The concept of ily baby first came about as we loved creating unique pieces for our own family. We’ve always had a passion for beautiful on-trend, quality fabrics and this inspired us to create custom made nursery accessories and baby apparel for our little ones. We only use GOTS certified 100% Organic Cotton across our range.

We soon started receiving requests from friends who loved our designs and wanted something unique for their bubs. In 2017 our business grew and we now proudly display and sell at local designer markets all across Melbourne.

Working as a team from our Melbourne studio, we have a strong focus on high quality products and personalised and friendly service. Mel is our talented primary sewer while Carly is behind the online business and social media pages. If you’ve met us at a market, you’ve probably also seen Lexxie helping out as our ‘roadie’!

We consider ourselves very privileged & fortunate being able to spend our days creating beautiful baby designs and seeing the joy our creations bring to your families.