Where we began….
The concept of ily baby first came about as we loved creating unique pieces for our own family. We’ve always had a passion for on-trend, quality fabrics and this inspired us to create custom made nursery accessories and baby clothing for them.
We soon started receiving requests from friends who loved our designs and wanted something unique for their bubs. In 2017 our business grew and we now proudly display and sell at local designer markets all across Melbourne.
Working as a team from our Melbourne studio, we have a strong focus on high quality products and personalised and friendly service. Mel is our talented primary sewer while Carly is behind the online business and social media pages. If you’ve met us at a market, you’ve probably also seen Lexxie helping out as our ‘roadie’!
We consider ourselves very privileged & fortunate to be spending our days creating beautiful baby designs and seeing the joy they bring to your families.
We strive to deliver quality, custom-made, boutique nursery co-ordinates & baby apparel items that reflect today’s modern nursery style. We endeavour to source the very best available 100% organic cotton designer fabric across our range, allowing us to create a customised image to suit you and your bub’s individual style.